Recommended Books

1. The Power Of Now 10/10

Why You Should Listen To This Book: This book is probably the most profound and life changing book you can find about freeing yourself from suffering and different painful states varying from anxiety and depression to physical pain. Whatever you are struggling with, this book will help you deal with your life situation and give you invaluable tools for being more happy and healthy.

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2. Grit 9/10

Why You Should Listen To This Book: Although too much talk about ”finding passion” as something to strive for, the book is one of the most important works about success and social psychology since the turn of the century. The author acknowledges that genes is important, but concludes that grit trumps talent in the long run every time and she cements the statement ”hard work beats talent when talent doesn’t work hard.”

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3. Peak Performance 9/10

Why You Should Listen To This Book: First book I’ve read that manage to explain the many dangers of technology and positive affects from mindfulness meditation on our performance. You will learn so much about what it is that make certain people able to perform at their very best without burning out. You can use this knowledge to lose weight as well as for achieving success in your career. The principles are valid in all fields where you need to perform.

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More Book Reviews And Summaries On This Page

Alphabetical Order:

  1. 7 Habits Of Highly Effective People
  2. 8020-Principle
  3. Anything You Want
  4. At The Heart Of The Buddhas Teaching
  5. Better To Never Have Been
  6. Building A Story Brand
  7. Deep Work
  8. Grit
  9. Homo Deus
  10. How I Raised Myself From Failure To Success In Selling
  11. How To Win Friends And Influence People
  12. Increase Your Financial IQ
  13. Influence
  14. Irresistable
  15. Life 3.0
  16. Peak Performance
  17. Principles
  18. Program Or Be Programmed
  19. Rich Dad Poor Dad
  20. Sapiens
  21. The 1 Page Marketing Plan
  22. The 4 Hour Work Week
  23. The Hacking Of The American Mind
  24. The Power Of Broke
  25. The Power Of Habit
  26. The Power Of Now
  27. The Secret
  28. The Selfish Gene
  29. They Ask You Answer
  30. Think And Grow Rich
  31. Waking up
  32. Why We Sleep
  33. World Without Mind

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7 Habits Of Highly Effective People – Summary And Review

Genre: Self Help 
Score:
4/5
Short Review: This book offers many thoughtworthy insights. Every habit is worth integrating into your life, although some things remain abstract and harder to implement, the book is true and useful.
Key take-away: Begin with the end in mind. 

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Summary

  1. Be Proactive
  2. Begin with the End in Mind
  3. Put First Things First
  4. Think Win-Win
  5. Seek First to Understand, Then to Be Understood
  6. Synergize
  7. Sharpen the Saw

8020 Principle – Summary And Review

Genre: Self Help
Score:
5/5
Short Review: One of the most important books on achieving your desired results, no matter what area you find yourself in wanting to achieve success. This is a timeless and a invalueable principle to understand and use to your advantage.
Key take-away: Learning what 20% of things in my life led to 80% of my happiness (meditation and spouse). 

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Summary

  • In most cases 20% of what you do lead to 80% of the result. It might be 4% leading to 64% of results or even 1% causing 50% of the result.
  • Learn what minority of X leads to a majority of Y.

Anything You Want – Summary And Review

Author: Derek Sivers
Genre:
Business – Entrepreneurship
Score:
5/5
Short Review: This book tells you all you need to know about being an entrepreneur in 100 minutes.
Key take-away: Be persistent in trying to find something that works – not in doing what doesn’t work. Your customer is the one deciding what works.

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Summary

  1. If it’s not a “Hell Yes!” – It is a no. Both you and your customer should yell “HELL YES!” before you invest in it.
  2. Be persistent in trying to find something that works – not in doing what doesn’t work. Your customer is the one deciding what works.
  3. Forget about the money – The goal is always happiness, to help others, freedom and love. Customers come first.
  4. When you’re onto something great it won’t feel like something great. It will feel like uncommon sense.
  5. If it’s not a hit, switch. Success comes from consistently improving and inventing. Don’t waste years pursing anything other than a hit.
  6. The way to grow your business is to just focus entirely on your current customers. Just thrill them and they will tell everyone else.
  7. Ideas are just a multiplier of execution. The most brilliant idea is worthless with no execution.
  8. Whatever you make, it’s your creation. Make it your dream come true.

 

At The Heart Of The Buddhas Teaching

Genre: Religion And Spirituality
Score:
3/5
Short Review: Not really worth reading for anyone not interested in Buddhism. Very specific and good summary of the buddhist teachings, but you’re better of reading “The Power Of Now” or “Waking Up”.
Key take-away: We need to rest more in our lives. Not just sleep and lie down. But to allow ourselves to rest from what we think is so important. 

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Building A Story Brand – Summary And Review

Author: Donald Miller
Genre:
Business – Marketing
Score:
5/5
Short Review: Along with “The 1 Page Marketing Plan” it is the best book on marketing I’ve read. Actionable, practical and down to earth for small businesses. This book tells you how to implement what the marketing guru Seth Godin have been telling us all along – how to tell your story.
Key take-away: The SB7 framework

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Building a StoryBrand: Clarify Your Message So Customers Will Listen

Summary

The SB7-framework:

  1. “A character…”

Create a story where the customer is the protagonist and hero (Apple/Coca Cola)

  • What do your customers want as it relates to your product or service? That is where you promise to take them and then some. Where does the customer want to go?
  • Brainstorm possible desires your customers might have
  1. “…has  a problem…”
  • Villain:
  1. The villain should be a root source (not a consequence = emotion for example)
  2. The villain should be relatable (people should immediately recognize it as awful)
  3. The villain should be singular (one is enough)
  4. The villain should be real (don’t be a fear mongering)

Adress 3 levels of problems

  • External: What companies always offer solution for. Goods and services. What external problem is the villain causing?
  • Internal: What people buy stuff for. Identity and emotion. How does the external problem making the customer feel? (Apple found people to be intimidated by computers – easier interface) How is this villain making your customers feel?
  • Philosophical: Why is it “just plain wrong/unjust/shouldn’t be” for your customers to be burdened by this problem?

3. ”…and meets a guide…”

You are Yoda. The customer is Luke Skywalker.

  • Empathy: What brief statement can you make that expresses empathy and understanding?
  • Authority: How can you demonstrate competency in solving your customer’s problem?
  1. “…who gives them a plan…”

Plan of Purchase

  • Process: Are there 3 or 4 steps your customers can take that would lead them to a sale or explain how they would use your product after the sale?
  • Agreement: Are there 3 or 4 steps your customers can take that would lead them to a sale or explain how they would use your product after the sale? What fears do your customer have in your line of business? Do you share unique values with the customers?
  1. “…that helps them avoid failure…”

List the negative consequences your customers will experience if they don’t use your product or service.

  1. “…and calls them to action…”

Call to action

  • Direct: What is your direct call to action? MAKE IT SUPER OBVIOUS. AGAIN AND AGAIN. “Buy Now”
  • Transitional: What transitional calls to action will you use to on-ramp customers? ASK AGAIN AND AGAIN.
  1. “…that ends in a success…”
  • Promise/Vision: What’s at Stake? What will happen if you dont? Tell them what will happen if you buy! Tell the price of NOT buying. Not concrete but in vague terms teasing their fantasy. List the positive changes your customers will experience if they use your product or service.

“…character has changed…”

  • From: How was your customer feeling about themselves before they used your product or service?
  • To: Who will your customer become after they use your product or service? What is their aspirational identity?

More:

  • “If you confuse – you loose”
  • 3 questions the customer should be able to answer within 5 seconds from visiting your website or seeing your marketing; (1) What do you offer? (2) How does it make my life better? (3) What do I need to do to buy it?
  • Mistake 1; You fail to communicate what will help the customer survive and thrive or climb higher in Maslows hierarchy of needs.
  • Mistake 2; Your message is to complicated and requires to much energy of the customer to understand. You should be able to say what you do, for who and why in one simple sentence.

Deep Work – Book Summary And Review 

Genre: Self Help – Personal Development
Score: 4/5
Short Review: Somewhat obvious conclusions but still interesting read. You basically get the idea by reading the title. The author claims that using this principle will help you achieve success unlike others who are more and more unable to do focused work in a distracted world, ultimately hurting their performance and making it possible for you to get ahead. I like the message and agree with the ultimate conclusion – a deep life is a good life.
Key take-away: Focusing on one thing and blocking out everything else, perhaps for several days at a time, will help you achieve whatever you want in a more successful way than if you drop focus. 

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Summary

Grit – Book Summary And Review

Genre: Self Help – Personal Development
Score: 4/5
Short Review: Although too much talk about “finding passion” as something to strive for, the book is one of the most important works about success and social psychology since the turn of the century. The author acknowledges that genes is important, but concludes that grit trumps talent in the long run every time and she cements the statement “hard work beats talent when talent doesn’t work hard.”
Key take-away: Write down >25 goals and desires you have. Decide what 5 goals that are most important to you. Decide a large end goal and up to five smaller goals that support your greater goal. Try to determine why you want it. Then start working towards achieving those goals. And never give up your goal. You may change your approach and learn from your failures. But jumping between goals is a waste of time and energy. 

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Summary

  • Talent X Practise = Capacity
  • Capacity X Practise = Result
  • Grit, the power to persevere, is the most important determining factor of success
  • Grit can be measured on the “Grit Scale” from 1-5
  • Grit have decreased for decades as we get more comfortable and tend to jump between tasks and ideas more and more.

Homo Deus – Book Summary And Review 

Genre: History
Score: 4/5
Short Review: The author claims that this is not a prediction, but still is. Humans are already completely dependant on machines and it is only a question of time before technology turns us into a new species, or that technology in itself will be considered a new species. “Deus” means “god” – and as the author argues, we are creating living gods as technology grows more intelligent. A hugely insightful book on how things probably will turn out in the future.
Key take-away: If our goal is happiness, and happiness is nothing but a combination of certain brain chemicals. Then we should (already are and probably will) plug into the Matrix and live our lives completely dependant on machines. Those with more integrated technology will be a superior species to humans. They will be super humans. 

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Summary

How To Win Friends And Influence People – Book Summary And Review 

Genre: Self Help – Business/Personal Development
Score: 4/5
Short Review: 
Key take-away: 

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Summary

Six ways to make people like you

  1. Become genuinely interested in other people.
  2. Smile.
  3. Remember that a person’s name is to that person the sweetest and most important sound in any language.
  4. Be a good listener. Encourage others to talk about themselves.
  5. Talk in terms of the other person’s interests.
  6. Make the other person feel important – and do it sincerely.

Increase Your Financial IQ – Book Summary And Review

Genre: Business
Score: 4/5 –
Short Review: A spinoff from Rich Dad Poor Dad that is just as inspirational, but does not contain the same actionable tips that RDPD does. Though the message seems simple it is helpful. The 5 Financial IQs does help you as a mental model when thinking about how to be good with money.
Key take-away: Learn how to solve other peoples problems so that you can make money, leverage that money and protect your money. 

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Summary

  • Find problems to solve and use them to get smarter with money and not let them brake you.
  • Making less money than others first to then make much more should be a trade your willing to make.

Kiyosaki divides financial intelligence into five “Financial IQs”:

  1. Making more money. This is measured by how much money you earn. If you make $100,000 a year, you have a higher Financial IQ than someone earning $30,000 a year.
  2. Protecting your money. Once you earn your money, you need to hold onto it. Protecting your money, especially from taxes, is the second Financial IQ.
  3. Budgeting your money. “Being able to live well and still invest no matter how much you make requires a high level of financial intelligence,” Kiyosaki writes. This Financial IQ is measured by how much money you have left after expenses.
  4. Leveraging your money. This Financial IQ is measured by return on investment. How well do you make your budget surplus generate more money?
  5. Improving your financial information. Financial information doesn’t just mean knowledge of basic financial concepts — it also means detailed knowledge of the investments you make.

Influence – Book Summary And Review

Genre: Self Help
Score: 4/5
Short Review: Described from the point of view to protect consumers from sales tricks, I guess there are more exploiters wanting to read this book than educated consumers. It tells you everything you need to know about the most fundamental strategies for manipulating the human psyche – for good or for bad.
Key take-away: 

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Summary

  • Contrast – Something expensive surely must be more valuable? Something much cheaper then the rest surely must be the best offer?
  • Reciprocation – If I give something to you, you are obliged to give something to me – sooner or later.
  • Commitment and consistency – If we have said something once, we don’t want to change.
  • Social proof – We laugh when others laugh, buy when others buy. If we make it seem as if many are buying something, we are more likely to.
  • Liking – Attractiveness, similarity, compliments… if we like someone, we will do as they say.
  • Authority – We often obey authorities mindlessly.
  • Scarcity – If there is lack of a certain thing, we hurry to grab it.

Irresistable – Book Summary And Review

Genre: Self Help
Score: 4/5
Short Review: The book is an in depth work of research into how tech-companies have caused a large percentage of the population to be addicted by technology. If you are interested in the subject or want to take a look at hard facts, this is a great start.
Key take-away: The tech gurus do not allow their children to use digital devices for a reason. 

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Life 3.0 – Book Summary And Review

Summary

Genre: Non-fiction
Score: 4/5
Short Review: “The last invention we will ever make” – the general artificial intelligence. The author urges us to participate in the debate around AI safety research which, when it comes, will be of unprecedented importance for humanity. The author spends a little to much time talking about the specifics of artificial intelligence for anyone not interested in details, but there are many good take aways to be had from this book.
Key take-away: Countless risks follows when a computer, more intelligent than the entire human race combined many times over, is created and humans stand before problems about the AI as well as the risk for conflict between nations. We need to be prepared for these problems. 

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Peak Performance – Book Summary And Review 

Genre: Self Help
Score: 4/5
Short Review: First book I’ve read that manage to explain the many dangers of technology and positive affects from mindfulness meditation on our performance.
Key take-away: Know how you balance stress and rest – what is what – and you can be successful in anything you want. 

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Summary

  • You should avoid the worst mistakes from high performance and you will be successful 
  • Remove yourself from your digital devices both when doing high demanding tasks and when you want to rest
  • Practise what you find difficult until it becomes easy (deliberate practise) for maximum effect

Best ways to recover from stress to continue performing at a top level

  1. Sleep 9-10 hours
  2. Meditate and learn to regulate your emotions
  3. Make time for social interaction
  4. Take frequent brakes: Take a walk or do something physical that requires little to no mental effort.

Principles  – Summary And Review

Image result for principles ray dalio

Genre: Business
Score: 4/5
Short Review: Praised by most, Ray Dalio certainly conveyes a lot of wisdom. The only critique I have is about the geeky perspective that everything about everything can be quantified and is best managed by using data. The extensive use of personality testing in Ray Dalios hedgefund shows a over-confidence in following models, since most research in this topic shows that personality testing is complete bogus. If you want to make up names for describing phenomena that can change at any time you may seem smart, but in reality this is counterproductive. I must be tempted to think that, since most hedgefunds under-perform the index-funds, some are destined to be among the lucky few that over-perform. If this is due to a bible of principles or a big portion of luck which you then ignore and explain to be something else, is hard to say. The stock market is full of people thinking they found a model for beating the market, but if you keep it up long enough, you live to see yourself being beaten.
Key take-away: Create a system for important decision-making and create a company culture where criticism is welcomed. 

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Program Or Be Programmed – Book Summary And Review 

Genre: Non-fiction, Society
Score: 4/5
Short Review: Programming is the new blue collar job for the masses. Computer programming is going to be as essential for living as knowing how to read and write. If you oppose this revolution you are going to be stuck following what others command.
Key take-away: Learning how to program is about learning how to write. 

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Summary

Sapiens – Book Summary And Review 

Genre: History
Score: 5/5 – Life Changing
Short Review: Even if you have no interest in history, this book will entertain and fascinate you from the first to the last page.
Key take-away: The agricultural revolution was the biggest scam in history and humans are the deadliest species ever to have existed. 

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Rich Dad Poor Dad – Summary And Review

Genre: Business/Investing
Score: 5/5
Short Review: This is the best “beginners-book” on business and becoming rich that I’ve read.
Key take-away: Buy Assets – Sell Liabilities

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Summary

  1. Never work for money. Money works for you.
  2. Own the business, Invest in assets
  3. Work to learn
  4. Hire Brokers – Financial Wizzes That Will Save You Money (And Time)
  • Buy assets = generating money. Sell liabilities = costing money. And know the difference.  
  • Learn financial literacy – balance sheets, accounting, law
  • Never mind income. Mind assets.
  • Have a lower monthly cost than your asset generating cashflow and buy more assets
  • Mind your own business. McDonalds is in real estate business
  • Don’t save money – HEDGE
  • The rich invent money and create legal ways to print money
  • Work to learn and don’t work for money

The Hacking Of The American Mind – Summary And Review Image result for the hacking of the american mind

Genre: Non-Fiction
Score:
4/5
Short Review: To little about what the big tech companies are doing and to much about what the consumption of sugar is doing – judging by the cover, one is led to believe Dr. Lustig did more research on the neuroscience of technology use. But the book is filled with references to his other works rather than focusing on this seperate issue – although the intention is certainly to build a bridge between the two. He succeeds to a large extent and the book is worth reading for anyone interested in how to maneuver this world of corporate takeover of our brains.
Key take-away: Learn how to choose what gives you meaning (serotonin) rather than what gives you pleasure (dopamine). 

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Summary

  • Dopamine makes you think “Ah, this feels good – I want more” while serotonin makes you think “Ah this feels good – I am satisfied”
  • This is a battle between the brains prefrontal cortex (PFC) and the primal amygdala. The PFC are able to make decisions to release serotonin while the amygdala strives for dopamine surges.
  • Things that cause the release of dopamine are drugs, sugar, caffeine, shopping, porn online games and everything else that you can be addicted to.
  • Things that cause the release of serotonin is social interaction, physical activity, meaningful work and similar offline activities.

The Power Of Broke – Summary And Review

Genre: Business
Score:
4/5
Short Review: I was very critical upon listening to this book. Since the author is all over the front cover and holding his hand in a known position ment to signal authority, it seemed a bit to much. But it was entertaining and authentic. The message is true and some good takeaways came out of it, but you could just as well watch a youtube summary of the book.
Key take-away: Grow organically

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Summary

  • Be authentic – harness your roots and grow from where you came. People can recognize if you’re for real or not.
  • Grow organically. If your business is growing without investors and without a large budget, that means that you are listening to your customers and providing something that they want.
  • Work hard, as if your ass was on the line.

The Power Of Habit – Summary And Review

Author: Charles Duhigg
Genre: 
Self Help
Score:
4/5
Short Review: A very well researched book with many noteworthy insights. Not a very practical book. Absolutely nothing profound or extraordinary, but useful and necessary. Could have been done in half the book length.
Key take-away: Cue, Routine, Reward. 

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Summary

  • Cue, routine, reward = identify a clear cue and define the reward and you can change the routine
  • Check mark exercise (journal) – everytime you feel the need to do something, make a checkmark, and do it. Next week; feel the need, make a checkmark if you do it, make a slash if you don’t.
  • To create collective new habits – everyone must see the benefits and reap the reward.
  • How to create a movement. Strong ties, weak ties, leadership – just cause, trigger, maintaining momentum. IT NEEDS GO BEGIN WITH A NUMBER OF CLOSE FRIENDS. Then circles on the water.
  • You can only convert groups of people to a movement. Individuals can’t convert.
  • Ge någon en daglig vana (doft) och därmed en identitet i att tillhöra en grupp.

The Power Of Now

Genre: Religion and Spirituality
Score:
5/5 – Life Changing
Short Review: Along with “Waking Up” by Sam Harris this is the most sober read you can find about spirituality without having to buy into specific doctrines or ideologies. The author have truncated many books out of the worlds religions and leading spiritual teachings to put it as simple as it gets. Learn to live now and watch the thinker of your thoughts. I especially recommend hearing Eckhart Tolle read the book for you in the audiobook version.
Key take-away: Practise meditation and mindfulness, and you can save yourself immense suffering

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Summary

  1. Life is just a series of present moments – everything that happened in the past and will happen in the future happened now.
  2. Suffering is a result of identification with the mind – the thinker of your thoughts – that is to say that you are lost in thought. Worried about the future or dwelling the past.
  3. You can free yourself from pain by constantly observing your mind and not judging your thoughts – end the illusion of time. Practise meditation and consciouss presence.

The Secret – Summary And Review

Author: Rhonda Byrne
Genre:
Self Help
Score:
4/5
Short Review: Though containing many statements that are factually wrong the core message speaks a truth for those who are willing to listen.
Key take-away: To have a clear vision on what you want will help you achieve it. 

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Summary

  • Be aware of negativity in yourself and how it can damage what you desire. On the opposite, if you can manage to focus on what you want more of you can attract it into your life.
  • Do what you can to stay positive and focus on what you want
  • Dream, visualize and begin to write down everything you desire to increase your chances of getting it.

LISTEN TO “THE SECRET” FOR FREE!

They Ask You Answer – Summary And Review

Author: Marcus Sheridan
Genre:
Business – Content Marketing
Score:
4/5
Short Review: A great listen for people wanting to understand content marketing and how it can benefit your business. This is targeted towards established businesses, but my personal opinion is that it’s very hard to implement after 2018. Competition is enormous and unless you have a unique nische or are very local, this is very hard to implement without a big budget and media company behind you. Still contains many good insights.
Key take-away: You want customers that want to be educated by you and you should create an honest FAQ for your customers. 

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Summary

  • In 2000, 99% didn’t know what they were going to buy when stepping into a store. In 2020, 99% will know exactly what they’re going to buy before stepping into a store. So to give the customer answers to the questions he or her is searching for beforehand is critical.
  • Don’t sell – Educate.
  • Educating is marketing.
  • To be completely honest about pricing, problems and reviws in crucial – even if it means to say that your competitor is better for most people.
  • An educator earns trust – which is more important than the best specs.
  • The more the customer is willing to be educated about your subject – the better the customer will be. A customer that comes easilyy (without being educated), also goes easily, and cares only about price.
  • A customer you’ve honestly educated will be your best customers – so don’t take on any customers who haven’t read your education material.
  • Content works for you 24/7.
  • Make sure your content is SEO-friendly, easy to read, and focused on answering a customers questions.

The Big 5 (Questions Your Customers Want To Know The Answers To About Products In Your Line Of Business):

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Waking Up – Summary And Review

Author: Sam Harris
Genre:
Spirituality
Score:
4/5
Short Review: The book does a good job breaking down religion and spirituality to pieces so that you can understand the different traditions, avoid the scam- and con-artists and most importantly learn how you can benefit from the right types of spiritual practices.
Key take-away: To meditate and learn how to live life feeling life a “headless” person is to be enlightened and experience life fully. 

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Summary

  • There are many experiences we experience to be supernatural, as if we made contact with God – which we then use as an excuse to become religious, and buy into unnecessary doctrines – but we can experience this through deep meditation and similar spiritual practices.
  • MDMA and certain drugs can (should?) be used to glimpse this extraordinary aspect of life
  • The self is an illusion
  • Practise meditation, not necessarily to end suffering, but to experience the only truth behind who you are
  • To experience life as if you where “headless” is to experience life as it should be lived

 

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